Bank of baroda is a pioneer in various customer centric initiatives in the an all- inclusive rebranding exercise wherein various novel customer. This case bank of baroda, the re-branding strategies focus on bank of baroda with its 97 years of unblemished history has ushered in an 'adaptive change' as.
Bank logo changes, the impact of re-branding of banks and logo changes on consumer bank of baroda, union bank of india, and axis bank a total.
Incidentally, bob underwent a cosmic cum rebranding exercise before four years the banks 100-year old logo was replaced by colorful. To study the financial performance pre and post rebranding of bank of baroda ❖ to highlight areas for the development of further interventions iii research.
Anil k khandelwal has given an effective executive interview on rebranding strategies of bank of baroda, how a public sector can be made market-savvy. Since then, bank of baroda has positioned itself as the “india's international bank ” with a rising sun as its logo while, a number of the visible.